PEST Analysis of the External Environment

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The PEST analysis of the external environment helps to target advocacy work efficiently and effectively through understanding the political and social environment you are operating in. For your campaign to have focus, you need to be able answer the following key questions: • What are the political dynamics of the situation? • What other external circumstances may affect the campaign goal? • Is the external climate favourable or hostile to your proposed solutions? An easily manageable way of sifting this mass of information is to construct a PEST analysis, which involves looking at the Political, Economic, Social and Technical factors likely to influence your campaigning.


Tess Kingham

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