Arab Youth Survey 2010

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Abstract

Third Annual ASDA’A Burson-Marsteller Arab Youth Survey 2010 Based on 2,000 interviews conducted before the protests swept the region, the findings of the 2010 ASDA’A Burson-Marsteller Arab Youth Survey, analysed here, reveal the moods and feelings of a generation on the cups of change. We wanted to see how recent events had altered the attitudes of young people, so, during February 26-March 5, 2011, we went back into the field and interviewed 500 more young people in Egypt, Iraq, Bahrain, Lebanon and Jordan for a Survey Update. Their responses, which are in the last section of this White Paper, make for fascinating reading. The challenges facing this generation are huge - an acute absence of opportunities combined with rising costs of living, a lack of representation and, in some countries, a feeling that any economic recovery is failing to trickle-down - are equally important in feeding the frustrations that have brought such rapid and surprising developments across the region.

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